7 Point About Us Page Checklist

Building Your Website’s ‘About Us’ Page That Engages & Converts

Recent survey data shows us that when new visitors first land on a website:

• 47% make a beeline to the Products and Service pages
• 33% browse the homepage before jumping around elsewhere
• 16% check out the About Us page

In the fitness industry, this last percentage would be higher as prospects want to “see” the people who will be training them.

If more than 16% of your traffic — or greater than 16 out of 100 visitors — are keen on learning more about you and your brand and you’re not telling them, you are missing an opportunity.

Beef up your ‘About Us’ page with the information they want to know.

Format: Digital

Pages: 6

Cost: $9.90 including GST

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