Top Tips From Casey Conrad On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast from Casey Conrad:
“Selling is nothing more than education plus motivation” Casey Conrad
“You have to be creative about how you get people through the doors” Casey Conrad
And Casey’s top tips are:
- A Membership Consultant for your club should be an outgoing person. They have to be a natural networker and they have to be able to quickly establish rapport with anyone.
- Sales scripts are not dead! They just need to be tweaked to meet technology and a savvier customer.
- Questions force the Membership Consultant to extract what the customer wants and what’s important to them. It’s also the same skill set that helps overcome objections.
- You should be asking for referrals and framing the customer mindset from the very beginning. If you are not having the referral conversation on the tour, you are missing a huge piece of the process.
- If you can get your trainers to embrace the concept that selling is nothing more than education plus motivation, then you will have a much easier time getting them to earn a customers business.
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.