Former Member Campaign
Your former members provide an exciting opportunity to market and re-market to on a consistent basis. You don’t want to over do it but I would suggest:
- You market to them twice a year, on the months when people are thinking about joining a club.
- When there is something new in the business: new equipment, new personal trainers, new class timetable, new services and definitely when you have new membership types!
Concept
Send a postcard to ex-members by printing a label on the right hand side of the postcard.
Offer
You can determine your own offer. Consider the reason why many people leave a gym is owing to time. So a trial period may work best to see if they can ‘fit’ coming into the club better now. The length of the free visit is up to you but ensure you have a sales strategy.
Options
On the template the copy in green font is editable, so you can customize this to your club.
Options for Customising
- Download the editable format here (Adobe Photoshop) and take to your graphic designer
- Have the branding done for you for $66 – purchase here
- Your business colours
- Your logo added
- Your contact details
- Your offer/s added
Printer Recommendation
We recommend WorldWide Print Taren Point for your printing and they deliver anywhere in Australia. Click here to connect with Graham or Karen and receive a quote.
