Fitness Industry Technology Summit 2019 Insights | Aaron Oman from Life Fitness
Today we hear from Aaron Oman!
What did you love or enjoy most from your #FITS2019 experience?
Having a variety of presenters from within and outside of the industry was fantastic. Some of the best facility implementations in the last 10 years, have come from outside of the fitness space.
There were certainly some takeaways I took from these non-fitness presentations for my clientele.
What was your #1 insight or ‘ah ha’ moment for #FITS2019?
The fitness space is competitive. The fact that “people wouldn’t care if 77% of brands just disappeared” was a concerning figure.
It shows the importance of creating meaningful connections within your club, whether it be through digital, your staff, your equipment, or your brand and what you stand for.
What were 3 ideas you want to turn from ideas into actions?
- Importance of getting the data detail right. (Gemma Anderson). Having worked for 15 years in the same role, at times I can find myself cutting corners with data review, because I should know from previous experience. Thinking that something has always worked a specific way, isn’t a reason to refrain from delving deeper and changing your approach.
- I want my clients and customers to care about my brand and care if it was ever to disappear.
I’m thinking of ways to market my ideas as well as our products, to show how these two crucial elements of my business, align with what my customer needs. - I’ve opened some discussions with clients around “voice assistant” technology and how they may be able to be ahead of the masses in its use. Bringing ideas like this, that is not solely based around product; strengthens my relationships with my clients and helps with repeat business.
Why should someone attend #FITS2020?
Attending FITS2020 will provide you with insights from digital experts, that will improve your business. There is no better reason to attend.
Are You In The US -> Register Now For The Motionsoft Technology Summit, September 16 to 18 in Washington. Click here for details.
#FITS2020 – > Register your interest in attending the Fitness Industry Technology Summit in 2020. Click here to register.
Life Fitness are the #1 commercial equipment supplier in the industry.
For the past 15 years, I’ve worked as the Sales and Digital Manager for Life Fitness. I’ve had the pleasure of helping hundreds of facilities craft memorable experiences for their members.