From Our GCM Friends: The C.E.P.A Video Framework
It’s widely understood that when it comes to the most effective and engaging content, video is king. The written word, while still powerful, becomes even more engaging and effective in eliciting action, when your communications strategy features high-quality visual-based content.
In the “olden days”, recruiting professional videographers was reserved for businesses with elaborate visions and big budgets; but remember – back then, so too was personal training! Nowadays, the investment to engage the services of creative professionals who can tailor video production to suit your business and its individual needs is not only affordable but an activity that can deliver a seriously impressive ROI. And, the fitness industry is fortunate to have access to video production talent that specialises in productions for gyms, health clubs, studios, suppliers and other fitness businesses.
Of course, with so many advances in technology, the fact is, many of us are capable of actually creating highly effective video content under our own steam. Of course, its effectiveness is boosted when under the guidance of highly experienced professionals. For this reason, Gym Click Media created a FREE Video Content Creation Toolkit, specifically to help businesses and individuals ensure their video productions – whether DIY or professionally produced – are designed to achieve maximum cut-through and optimal engagement.
The FREE Video Content Creation Toolkit details the CEPA framework that Gym Click Media themselves follow for every campaign they undertake. CEPA stands for contemplation, exploration, preparation and action, and this framework is designed to ensure your end result is effective, professional and of a standard, you’ll be proud to share with the masses.
To download the Content Creation Toolkit and gain an understanding of the CEPA framework and how it can help optimise your media production success, click here or to learn more about Gym Click Media visit www.gymclickmedia.com.au
Gym Click Media is the first and original media production house that fully understands the needs of fitness business owners and managers. This industry-leading business was founded by Eugene Downing, who boasts two decades of management experience in leading health clubs in Australia, the UK and South Africa; and Tian Jay who has an extensive performance background, and therefore brings an artistic perspective to all productions. The unique blend of skills and experience that this dynamic duo deliver, is the reason why the industry’s key organisations, including the annual FILEX fitness convention and the Women’s Health and Fitness Summit, consider Gym Click Media their go-to production house when it comes to video content.