On-Boarding Members E-book
The Key To Keeping Your Members Is Getting Them Started Right!
Dr Paul Bedford says that by conducting ‘an induction session’ you can add up to 7 months to the length of a membership. If each month of membership is just $50 and you can get 7 extra months that’s $350 MORE income for the investment of a $40 wage. To me that’s a great return!
This ebook is chocked full of very practical tips and examples you can implement in a personal training business or a health club.
I describe the conundrum we face in our fitness businesses currently around on-boarding our members. I give examples of how non-exercises think, as many of us have forgotten. I define three steps in on-boarding you need to cover so your new members understand the culture of your business.
I also explain what “super users” are and how we can take advantage of our current super users, as well as morphing our new members into being super users!
And finally, I share the importance of community in your business.
Format: Digital
Pages: 17
Cost: $99 including GST
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