We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress
Discover strategies, data, and support trusted by the world's best fitness business owners.
Latest Fitness Industry News
The Dangerous Mindset We May Have Accidentally Created
Do any of your members miss one workout, then disappear for two weeks? A new study caught my attention this week, and honestly, it explains a lot about human behaviour in fitness.
Is Your Gym’s Bank Balance Your Profit
Are you running your fitness business on data or gut feel? Learn why managing cash flow isn’t a business strategy, and how benchmarking your gym’s profit margins can transform your growth.
Strange? Why Hasn’t the Phone Rung? Here’s Why!
Could there be anything more boring than auditing your business? Seriously, checking if everything is working the way it should. But not doing this boring task is costing you thousands!
“Proven” Fitness Business Systems Are Failing Gyms
Stop buying “proven” fitness business systems that don’t work for your gym. Learn why context matters more than blueprints, and how to build enterprise value instead of copying tactics.
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
Subscribe To Our Thirsty Thursday 90 Second Business Tip
For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee