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Impacting Member Experience: Precision in Member Focused Decisions Drives Loyalty and Company Value

By JT | September 22, 2025

Is your gym’s member experience a top priority or an afterthought? It’s time to move beyond guesswork and start making decisions based on what really matters to your members.

Myzone appoints leading motivation scientist to tackle fitness industry’s retention challenge

By JT | September 19, 2025

Myzone has appointed leading behaviour change specialist Dr Heather McKee as Motivation Science Advisor, accelerating its mission to solve the fitness industry’s biggest growth inhibitor: member drop-out.

40% Of Your Sales Are At Risk (Seriously)

By JT | September 19, 2025

I remember when we actually trained our staff how to sell. Do you?

Are Your T&Cs Hurting Your Member Experience?

By JT | September 12, 2025

This week I found myself scratching my head over a hotel’s terms and conditions – and it got me thinking about your business.

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What our clients say about working with us

Summer Nelson

Summer Nelson, Owner at My Trainer Corporation

Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers Industry Leader's Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.

Troy_Morgan

Troy Morgan, Willows Health & Lifestyle Centre

Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.

Shane Casey

Shane Casey, Anytime Fitness Franchisee

Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.

We see you as a leader first, business owner second and you work in the fitness industry. You'll lead your fitness business with more clarity, focus and success when you work with Active Management.

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