Latest From The Blog
Zappos – A Great Place to Work
In an ever increasing labor competitive market, we need to provide a workplace that meets the needs of our staff. In fact ideally, as we strive to do with our customers, we should exceed staff expectations. One company has done exactly that! Zappos is an online retailer in the US. In 2009, Zappos was featured…
Do People Buy Stuff at the Counter?
You know all those goodies at the counter at the supermarket or at the petrol station? Well does anyone ever buy anything there? These are called impulse purchases and they are a $5 billion market! In a US survey, people were asked how often they buy products from stands at the checkout counters, 46% of…
Why so much Interest in Pinterest?
I can’t hold off any longer. It feels like every day I’m seeing more and more people jump on the Pinterest bandwagon. Facebook, Twitter, at the gym or around the dinner table, people are talking about their newfound obsession of this quick to rise new social media superstar. So for anyone who hasn’t yet immersed…
Marketing is ALL About ‘You’s’
In your marketing piece, or even on your website, count the number of you’s and your’s. You should have at least twice as many you’s and your’s as I’s and mine’s and your company’s name. A ratio of four to one should be your target. When your customers and clients read your marketing, they love…
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Summer Nelson, Owner at My Trainer Corporation
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