Latest From The Blog
Marketing is ALL About ‘You’s’
In your marketing piece, or even on your website, count the number of you’s and your’s. You should have at least twice as many you’s and your’s as I’s and mine’s and your company’s name. A ratio of four to one should be your target. When your customers and clients read your marketing, they love…
Is Your Sales Process Modern?
You’ve seen stories about industrial or even military espionage where a competitor or enemy gets hold of some cool piece of technology from you and then takes it apart to reverse engineer their own development of a competing product. Now consider reverse engineering your sales process. Pre internet, customers answered about 20% of their questions…
Humanising Your Social Media Efforts
Social media branding must be focused on people. ‘Humanising’ your brand is the golden rule of social media, because humans connect with humans, not logos. Traditional marketing has always approached branding as a way to control the message. It’s crucial for a brand to provide access to its personalities in some capacity because logos have…
What We Do Quick Links
Subscribe To Our E-News and Blog
For the latest industry news and professional development for your fitness business
What our clients say about working with us
Summer Nelson, Owner at My Trainer Corporation
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers Industry Leader's Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Troy Morgan, Willows Health & Lifestyle Centre
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Shane Casey, Anytime Fitness Franchisee
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
We see you as a leader first, business owner second and you work in the fitness industry. You'll lead your fitness business with more clarity, focus and success when you work with Active Management.
Proud Partners
We love to support other organisations in the industry!
