Latest From The Blog
How to Write a Survey: Tips from Kate Tribe
Kate Tribe from Tribe Research truly gets surveys and she shared some fantastic tips: Develop a database to provide you with information that you can continuously add to. Ask questions regularly, and remember – there is no point doing feedback if you don’t act on it. Regardless if you have a big or small database,…
Aussie Brands on Facebook
I read a great blog post last month sharing insights into Facebook and Aussie brands! Carly made these great points for any size business to consider: What practices produced the best engagement results? Posting 2–4 times per week Posts involving a question, product/company information or competitions or those designed for pure engagement (e.g. ‘Have a…
What to Tweet?
At Filex, I did a session on social media explaining why your tweets and Facebook updates need to be messages aligned with your brand. So I searched online and found this great list of things you can tweet and Facebook update: New announcements from your brand Teaser previews of offerings you are working on Related…
Scanning is How We View Ads Now
In the time poor world we now live in, people don’t read ads … they scan them. So it’s important you nail these four components: 1. VISIBILITY: The unconscious eye is attracted to ads by these four factors: ad shape (rectangular ads which are taller than they are wide are best for guerrillas), colour, graphics,…
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