We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress
Discover strategies, data, and support trusted by the world's best fitness business owners.
Latest Fitness Industry News
Is Your Team Talking Prospects Out of Buying?
I want to talk about something we think we’re good at in sales: Listening.
The Hidden Cost of Being the Business Hero
If I removed you for 30 days, would performance rise or wobble? If it would rise you’re leading and if it wobbles you have dependency.
Team Effort Isn’t the Problem. Their Direction Is
It’s the beginning of the month, so if I asked your team, “Where are we heading this month?” Would they all give me the same answer? Would they all have an answer at all?
REX Leadership Academy Launches in Australia with Strategic Backing from ABC Fitness
REX Leadership Academy will launch in Australia in 2026, bringing its internationally recognised leadership development model to emerging and developing fitness industry leaders across the country. The six-month immersive programme will be delivered with the strategic backing and support of ABC Fitness.
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
Subscribe To Our Thirsty Thursday 90 Second Business Tip
For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee