Personal Training Business Marketing Tip: Why Social Media? Part 2
Last week we covered off the first 4 reasons that ‘growingmoney.com’ identified why companies use Social Media, now lets check out reasons 5, 6 and 7!
5) To find new customers through a company profile – Your company profile gives you opportunity for you to post regular updates on your activities, but also tell readers about important news and trends in your industry.
6) To generate site traffic. Essentially if you regularly update your social media sites (facebook, twitter etc) and then link those feeds back to your website, you can create additional traffic to your site.
7) As links for Search engine Optimisation. There are SEO benefits in posting comments to a range of social media bookmarking sites. Best-case scenario is: People read your posts and then link back to your Website.
Consider this….
If you are using social media, are you Building your brand and your following, through interesting and relevant posts?
Are you also using Social Media to keep yourself informed of industry trends and current research?
And on to the final 3 next week!
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.