Personal Training Business Sales Tip: Word of Mouth
Sir Richard Branson said this about promoting a business “Using yourself to get out and talk about it, is a lot cheaper and more effective than a lot of advertising”.
How often do you talk to people about what you do?
Do you encourage your clients to tell their friends and families about what you?
Word of Mouth promotion is a highly effective way to get more customers and increase your brand awareness.
Just think about it, aren’t you more likely to buy something if its been recommended to you by a friend or family member?
Why not incentivize your current customers to ‘talk about you’ by offering them a reward when a new customer signs up. It can be something as simple as a Free PT session and in return, you score a new weekly PT client.
Worth it, isn’t it?
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.