Top Tips From Emmett Williams On The Fitness Business Podcast
Here is what resonated for me on this week’s podcast with Emmett Williams sharing technology news every fitness professional needs to know:
Technology either needs to help make money, save money or decrease the business risk –Emmett Williams
And Emmett’s top tips were:
- Technology is no longer tactical, it’s now strategic.
- Technology either needs to help make money, save money or decrease the business risk.
- Social influencers are becoming more and more impactful.
- In the future we will see businesses using lead scoring which will enable you to go after the best and most relevant prospects.
- You should be doing AB testing with your marketing to identify what most appeals to your target and to maximise your results.
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Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.