Top Tips From Kate Cracknell On The Fitness Business Podcast
Here is what resonated for me on this week’s podcast with Kate Cracknell sharing insights from the Editor of Health Club Management Magazine:
If gyms want to get more people active, they need to start at the beginning. Get people walking down the street first – Kate Cracknell
And Kate’s top tips were:
- If gyms want to get more people active, they need to start at the beginning. Get people walking down the street first.
- Why not sell virtual gym memberships where people come in for advice once a month but don’t even use your facilities?
- By 2020, depression will be the 2nd biggest cause of premature death and disability. What does your gym offer for that?
- Too much still stays the same in health clubs. Service standards still aren’t great, member retention is still shocking.
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.