Top Tips From Mike Arce On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast with Mike Arce on social media marketing for fitness businesses:
You want to focus on more qualified leads. You have to be good at measuring everything –Mike Arce
And Mike’s top tips were:
- Split testing your offers is essential to determine what appeals most to your target audience.
- People still aren’t use to Instagram ads, as such, the platform is better for re-targeting source rather than targeting.
- AdPages is really great for online marketing and designing landing pages for campaigns.
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.