Top Tips From Rasmus Ingerslev On The Fitness Business Podcast
Here is what resonated for me on this week’s podcast with Rasmus Ingerslev sharing the club landscape for the future and understanding millennials:
Technology is changing our industry – Rasmus Ingerslev
And Rasmus top tips were:
- Financial stability makes you feel safe, but it’s not a necessity for you to be happy.
- In business, focus on the consumer and always be clever about how you allocate your expenses.
- Gym experiences are changing, you need to find a way to get outside the physical location of your club and consider how technology can assist in doing that.
- Rasmus talked about how they pulled apart the traditional member experience model and re-built it to suit his Millennial target, a big part of which is offering flexible pricing options.
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.