Equinox Fitness Clubs Smashes Sumo Wrestler
Ok ok ok . . . I confess! I love this ad!
I am not positive it would work but it cuts through and is different to normal gym ads. It appeals to many people as they will just ‘get it.’
Well done Equinox!
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.