Fitness Marketing Tips Marketing Checklist
Fitness Marketing Tips Marketing Checklist
Are your struggling to design a marketing piece this may help:
- Your headline is critical as it must grab your attention
- Once the old brain of your potential customer judges, it is VERY hard to get it back. So get your message right from the start.
- Videos of clients sharing their before and after story will be powerful. Have them explain, the pain before using your product stories and then their life after using your solution.
- When you use client stories or testimonials make sure you show the connection to your target market – don’t assume.
- Before pictures on the left hand side and after pictures on the right hand side
- Whatever claims you have about your business – which are a critical element in your marketing message, keep them short & highly relevant. And repeat!
- Ensure 70% of your marketing effort is on showing tangible proof of what you have done!
If you would like a more comprehensive checklist got to www.Activemgmt.com.au and click on ‘Resources.’
Great video for gyms and fitness centres on marketing ideas and tips.
There is nothing wrong with using a checklist to evaluate your marketing piece. It is a great check to ensure you have everything covered. This video explains some tips to having a marketing piece that ‘pops!’
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.