Gold’s Gym Focuses on Imagining a Six Pack

By JT | February 10, 2014

While last week’s example made some sense, this make no sense to me. It just didn’t get me (and I assume I am there demographic: male) interested in hitting the gym!

Any thoughts on this campaign?

Related blogs:

Gold’s Uses The Power of Avatars

Golds Shows Their USP

Golds Stretches Understanding at the Seams

Gold’s The Pictures Tell 1000 Words

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.

www.activemgmt.com.au

Posted in Advertising

2 Comments

Gold's Gym Bridal Boot Camp Very Subtle - Active Management — Active Management on March 4, 2014 at 09:53

[…] Gold’s Gym Focuses on Imaging a Six Pack […]

Gold’s Gym Have Fat Free Donuts - Active Management — Active Management on April 22, 2014 at 11:27

[…] may also like: Gold’s Gym Focuses on Imaging a Six Pack Gold’s Uses The Power of Avatars Gold’s Shows Their USP Gold’s Stretches Understanding at the […]

Gold's Gym Bridal Boot Camp Very Subtle - Active Management — Active Management on March 4, 2014 at 09:53

[…] Gold’s Gym Focuses on Imaging a Six Pack […]
Gold’s Gym Have Fat Free Donuts - Active Management — Active Management on April 22, 2014 at 11:27

[…] may also like: Gold’s Gym Focuses on Imaging a Six Pack Gold’s Uses The Power of Avatars Gold’s Shows Their USP Gold’s Stretches Understanding at the […]