7 Design Mistakes That Make Readers Trash Your Emails – Part 3
Number 3 of the seven common design mistakes that get emails trashed today:
Colour catastrophes
For your email to look professional and inviting, you have to master colour. The biggest colour mistakes are:
- Garish colour. Stay away from colours that are overly bright or florescent. Tone them down so they don’t compete with your words.
- Too many colours. Use a colour palette with two dominant colours and tone down the rest to make your emails look cohesive.
- Light text on a dark ground. The most readable combination is dark text on a light ground, so stick to that whenever possible.
Source: Constant Contact – http://conta.cc/XCFD8P
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.