7 Design Mistakes That Make Readers Trash Your Emails – Part 4
Number 4 of the seven common design mistakes that get emails trashed today:
Muddled information
You can make your emails instantly look more inviting by avoiding these formatting problems:
- No hierarchy of information. When a reader glances at your email, they should know right away which information is the most important, what they should look at next, and what’s the least important. Make this obvious by using a larger, bolder and brighter main headline. Make your subheads smaller and less prominent. Make your legal information, notices and ‘housekeeping’ messages smallest and least important.
- Great walls of text. To make your messages easy to scan, use plenty of subheads. Write in short paragraphs, breaking up your text into easily-digestible chunks.
Source: Constant Contact – http://conta.cc/XCFD8P
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.