Sometimes words just don’t express how powerful a marketing piece can be, so just watch this and think what can you do?
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.
Comments
2 responses to “One Of The Best Marketing Pieces Ever From Fitness First”
Hello
Please can you let me know your opinion about why this was so successful? Was it the product / concept or twins appeal?
Keen to learn so that we can think about learnings for future.
Kind Regards
Ali
Hey Ali and I am not sure how successful it was – i.e. did it generate leads or sales for Fitness First UK?
I really like the concept of the ad where 2 people with almost identical DNA (I assume that is the case with identical twins)whereby the difference in their health is determined by their respective exercise levels.
I think this makes the benefits of exercise REAL.
We know what exercise can do for us- science tells us! But this campaign humanises what science tells us.
I love it . . . do you?