Top Tips From Jason Kelly On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast with Jason Kelly on Sweat Equity Inside the New Economy of Mind and Body:
Millennials expect a certain level of engagement and expect businesses to go the extra step to connect with them – Jason Kelly
And Jason’s top tips were:
- A brand that wants to attract millennials must be sincere and authentic.
- Millennials expect a certain level of engagement and expect businesses to go the extra step to connect with them.
- Because of social media we live in quite a superficial way and as such we crave a deeper level of connection and people are willing to spend money to get it.
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.