Posting Strategies for Facebook
This month, e-Marketer shared some very interesting information: ‘Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media.’
- Buddy Media found that 60% of posts were published between 10 am and 4 pm.
- Many Facebook users prefer to log on to the site before or after work, therefore this was when they felt more comfortable to engage.
- Additionally, the study found that engagement rates are 18% higher on Thursday and Friday than the other days of the week.
- By timing your content posting to when people are more likely to be on Facebook, companies have a greater chance of being seen in a fan’s newsfeed.
- Buddy Media also found that the shorter the post the better! Posts with 80 characters or less have a 27% higher engagement rate.
- Additionally, some words encourage engagement, particularly those that are instructions such as ‘like’, ‘post’, ‘take’ and ‘comment’, as does asking a question at the end of a post.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.