The 6 Step ‘Boutique Club within a Club’ Plan – Part 4
Step 6 – Marketing to Members
The primary market for a ‘Boutique Club within the Club’ is existing members. Clubs need a proven consistent marketing plan to launch all new ‘pay extra’ boutique experiences to their members. Members consistently have to see, feel and hear the difference.
If you cover these bases, you will be in a much better position to take advantage of where the industry is and should contribute at least as much extra income to the club (and to its fitness pros who get involved) as does its personal training if not more!
In the four years since J.P. Richard launched TRIBE Team Training ® in North America, he worked alongside some of the largest and best fitness operators in the world while helping boutique studios scale their businesses to new heights. J.P. has now enabled over 75 fitness facilities to create value through the TRIBE experience, hundreds of TRIBE coaches to help more people and expand their fitness careers and thousands of TRIBE members to achieve their fitness goals by implementing the TRIBE Team Training® system.