What Gym Owners Can Learn from NFL Quarterbacks
From the outside, being an NFL Quarterback looks simple: call the plays, run the plays, avoid getting flattened. But behind the scenes? It’s relentless.
After bingeing Quarterback on Netflix, I saw a powerful parallel between QB’s and gym owners. Success isn’t just about what happens on game day — it’s the hours of preparation that lead up to it.
Here’s what we can take from the NFL to the gym floor:
- Know your game plan – What’s your strategy for growth, retention, and team culture?
- Practice with precision – Just like QBs drill plays until it’s muscle memory, we need to rehearse sales pitches, greetings, group class delivery, and service standards.
- Evaluate everything – Review your performance weekly. What worked? What needs sharpening?
- Celebrate wins – Whether it’s a new member, a great review, or a full class—acknowledge it with your team!
Patrick Mahomes said pundits don’t realise how much goes into the role. Same goes for owners. The daily effort matters.
Precision isn’t luck—it’s earned through sweat, reps, and review.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.