Getting the Colour Right
Recently, I looked at a printed marketing piece and thought, ‘What the …’ The colours were so not what I wanted. So I chatted with my printer and here are some basic tips for you to remember (so you don’t make the same 
mistake as me):
- CMYK is when printers use cyan, magenta, yellow and black toner.
- RGB is red, blue and green that you see on the computer screen.
- RGB files will not print the same when using CMYK.
- To be most accurate with your colours, use programs that can reproduce CMYK like InDesign and PhotoShop.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.