Media Release: Les Mills Asia Pacific Supports Clubs & Instructors as Reopenings Kick off Around the Country
Les Mills Asia Pacific is offering a suite of useful resources to help Clubs as they begin reopening and Instructors as they start to return to teaching.
For Clubs, a comprehensive online hub is available, which contains information and practical guides for relaunch planning, social distancing; staffing issues and management tips; guides to ensuring health and safety for members and staff alike; tactics and tips used by clubs from all over the globe; marketing campaigns and social media materials to help encourage your members back; a guide to help your members ease back into their exercise routines; strategies to future-proof the business; and webinars.
Webinar topics include motivation, recruitment and the importance of metrics, with some sessions featuring special industry guests to share their valuable insights, lessons and experiences. These webinars offer practical and research-based tips that clubs can immediately implement. All webinars are accessible for free, regardless of whether the club currently offer Les Mills programs or not.
A series of educational webinars for Instructors explore a range of topics from leadership and self-care, to technique and personal development, with content to help you show up for yourself and your community during this crisis.
Throughout the lockdown period, Macquarie University Sports & Aquatic Centre worked with Miriam Cohen, Les Mills Asia Pacific’s NSW Business Partnership Manager, and delivered the live-streaming opportunities that Les Mills created. The Centre’s Group Fitness Coordinator Julia Powl said, “We have had great success through live-streaming Les Mills classes via Facebook Live. We chose Facebook as the optimal platform for the best video quality and greatest reach, as we had an existing base of followers on the MQSport page. The live-streaming classes featured a range of Les Mills programs such as BODYATTACK®, BODYPUMP®, CXWORX®, Les Mills Barre™ and BODYBALANCE®. The opportunity to deliver special live-stream releases has supported the business in loaning out BODYPUMP equipment on a direct debit so we could generate some income during the closure. First and foremost, we’ve been able to stay engaged with our members and gain exposure to non-members. Our members were motivated to continue exercising and stay connected with their favourite Instructors during a stressful time. Our Facebook followers grew exponentially and engagement through likes and comments remained consistent during the shutdown period. Upon reopening the doors, the highest demand for classes have been for BODYPUMP and BODYATTACK, with members so excited to do these classes with their Instructors in real life again!”
Les Mills Asia Pacific will soon be announcing a more permanent live-streaming solution for Clubs.
To access the Reopening Guide for Clubs, go to https://lesmills.com.au/clubs/reset-your-club or to watch webinar recordings, clubs can visit www.lesmills.com.au/covid-19-webinars and instructors can go to https://www.lesmills.com.au/lesmills-education-series
And remember, Les Mills Asia Pacific’s Business Partnership Manager team are available to help with any questions, clarification or support.
Analee is the Marketing & Communications Officer in Australia, for Les Mills Asia Pacific.