Industry News
How Streaks and Dopamine Boost Gym Member Retention
Duolingo. Apple Fitness. Headspace. TikTok. They’ve all mastered one thing: streaks.
Read MoreWhat Great Gym Owners Do That Other’s Won’t
When you’re in a leadership role—owner or manager—it’s not just about making the right decisions. It’s about making the toughest right ones.
Read MoreThe Fitness Industry Is Missing Out on the Digital Health Boom
Last month I attended the Australian Digital Health Festival and it hit me — the fitness industry is being left out of the health conversation.
Read More2025 AUSactive National Awards Finalists Revealed
The finalists for the 2025 AUSactive National Awards have officially been announced, celebrating the dedication, passion, and impact of individuals and organisations across the Australian active health and exercise industry.
Read MoreLevel Up Your Fitness Business Sales
It’s our 5th birthday, and we’re celebrating by giving away 5 full 12 month SAC scholarships.
Read MoreSales Authority Club Scholarships Up For Grabs!
SAC (Sales Authority Club) is where fitness business owners learn to close more sales, increase memberships, and scale without stress – and you have a chance to get it all for free.
Read MoreFull Ownership of 9Round Back Under The Umbrella of Striking Brands
Lift Brands has announced the sale of its minority share (40%) in the 9Round brand back to Striking Brands, the parent company of 9Round globally. 9Round has operated in Australia and New Zealand since 2011.
Read MoreBoom | FBP Does Live Events
Your trusted source of Fitness Business education adds new opportunities for you to get even better. Over the next 3 months there are 5 free live events that are free for you can jump into and listen, learn and ask questions.
Read MoreBarrie Elvish’s Final Act Shines A Mayday Light On Homelessness
In one of his final acts as CEO of AUSactive, Barrie Elvish is stepping out of the boardroom and onto the cold concrete as part of the 2025 Vinnies CEO Sleepout — raising vital funds and awareness for the more than 122,000 Australians experiencing homelessness every night.
Read MoreOwn the Role, Achieve the Goal: How EQ Drives Performance & Accountability
How do you get your employees to truly own their roles and drive the success of the business? In this interactive 30-minute virtual workshop, Lindsay Vastola will show you how to leverage emotional intelligence (EQ) – beyond theory –
to increase staff performance and accountability.