Personal Training Business Admin Tip: Start Up
Starting your own business can be an exciting and nerve-wracking time, but before you jump head first, there are a few things to think about:
1) Research your market, know exactly what your competitors are doing and what opportunities there are for you.
2) Gain an understanding about your customers. Who are they? Why should they come to you?
3) Consider where you will be based? Will you have a studio, work outdoors or will you be a mobile trainer?
4) Factor in all overhead costs: Think, rent, advertising, insurance, marketing collateral, equipment etc.
5) Last but not least, Write a business plan and a budget!!
You know what they say – If you fail to plan, then plan to fail!.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.