Does A Zebra With Stripes Too Big For It Inspire You?

So the last weeks we shared two subtle Gold’s Gym ads that focused on weight loss:

• Gold’s Gym Bridal Boot Camp Very Subtle
• Gold’s Gym Getting Used To A Skinnier Girlfriend

And this week here is another.

We have to admit when we first saw this we were like “What the?”  We were trying to work out why a Zebra would be used to market a weight loss business.

It took several minutes – minutes you do not have when marketing or advertising your product – before we realised the stripes were too big.  The Zebra had lost the weight.

Out of 10, we would suggest this to be 8 or 9 for being clever but just too clever and would be surprised if it worked – ie brought in more customers.

Your thoughts?

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Gold’s The Pictures Tell 1000 Words

JT

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.

www.activemgmt.com.au