Changing of the guard at AUSactive: Ken Griffin named incoming CEO
AUSactive is pleased to announce the appointment of Ken Griffin as its new Chief Executive Officer, following the departure of outgoing CEO Barrie Elvish who has led the peak association with distinction since January 2019.
Mr Griffin will formally commence in the role of CEO on 27 October 2025, allowing for a comprehensive transition period with Barrie Elvish.
Ken Griffin brings to AUSactive more than two decades of experience in marketing, communications and government affairs across the healthcare, not-for-profit, pharmaceutical, beverage, and logistics sectors.
Known for his strategic leadership and passion for preventative healthcare, Mr Griffin has held senior roles with organisations including GlaxoSmithKline, Hospira (now Pfizer), Linfox and most recently as CEO of Australian Primary Health Care Nurses Association (APNA).
Mr Griffin is highly regarded within the Australian healthcare landscape, having worked extensively with patient and professional groups, peak bodies and special interest organisations.
He brings a wealth of expertise to AUSactive at a time of continued growth and momentum for the government-recognised peak body in the exercise and active health industry and the wider health and well-being sector.
AUSactive Chair Emmett Williams welcomed the appointment, saying Mr Griffin’s extensive experience and values-aligned leadership will be a tremendous asset to the organisation.
“Ken brings not only strategic expertise but also a deep understanding of preventative healthcare and stakeholder engagement. His vision aligns with AUSactive’s commitment to building a healthier Australia through physical activity and more active lifestyles,” Mr Williams said.
“As we look to the future, we are excited to have someone of Ken’s calibre to continue building on the strong foundations that have been laid. Ken is extremely well connected and through his vast experience and professionalism builds strong rapport with those he meets.”
Mr Griffin will take the reins from Mr Elvish, who is stepping down after a transformative six-year tenure at the helm of AUSactive.
Initially appointed as Interim CEO in January 2019 to help steer the organisation through a challenging period, Mr Elvish quickly became an instrumental leader—rebuilding trust, reinvigorating the organisation’s culture, and setting a bold new strategic direction.
“When Barrie stepped into the role, AUSactive was facing serious operational and cultural challenges,” Mr Williams said.
“His unwavering commitment to transparency, collaboration and sustainability has completely reshaped the organisation. Under his leadership, AUSactive has evolved into a stronger, more engaged and future-focused peak body.”
“Not only has Barrie led the way with securing more than $1 million of government grants, he is also an endearing and engaging speaker and advocator who has led the industry.”
“On behalf of the Board and the wider industry, I want to extend our heartfelt thanks to Barrie for his years of dedication, insight and service to AUSactive and the broader health and fitness community.”
Throughout his tenure, Mr Elvish played a key role in restoring financial sustainability, building a united and empowered team, strengthening relationships with government and industry stakeholders, and amplifying the role of physical activity in preventative health policy.
Mr Griffin said he is excited to be stepping into the role at such a pivotal time for AUSactive and the sector more broadly.
“A healthy Australia is an active Australia. And Australia’s health will be greatly improved if physical activity, and the sector providing it, were formally linked in health policy,” Mr Griffin said.
“I’m looking forward to joining the AUSactive team to strengthen the sector and make Australia healthier.”
A formal handover between Mr Elvish and Mr Griffin will take place over the coming months, with Mr Griffin officially commencing as CEO on 27 October 2025.
Barrie brings over 20 years’ CEO experience of successful organisational change, strategic development and business growth across a range of sectors such as Education, Health and Community Services.
You’ll regularly hear Barrie talking about his passions and experiences including surfing, Triathlons, keeping his mental health and wellbeing strong through exercise, trekking the Kokoda Trail and Macchu Pichu, Led Zeppelin and Hot Rods – all for the purpose of making meaningful connections. Barrie has a longstanding personal and professional interest in adventure play for children and is currently completing a Doctorate in Early Childhood Education.
Today Barrie is proud to be the CEO of AUSactive, the peak national health and fitness industry association activating everybody, every way, every day.