Personal Training Business Marketing Tip: Low Cost Options
When it comes to marketing your business, relevant and low-cost options may be closer than you think!
Here are a few things to consider.
Where is your business located? Are you taking advantage of its location?
If you’re on a busy road then do you advertise in the studio window?
If you train at the local park, do you always wear branded clothing and have an A-Frame sign out when your training?
What about if you’re a Mobile PT? Do you have signage and a phone number / website address on your car?
How about if you work in a busy shopping center? Have you placed flyers on the community notice board or advertised in the shopping center newsletter or catalogue?
All of these are simple and easy to execute ways of getting your name, business, brand and offer out to the market.
So at least once a quarter, have a look at the environment you work in and make sure you are maximizing the opportunity for advertising and promoting your business.
Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.