What is a Business Coach?
The fitness business world moves fast and gets more competitive daily, the challenge for everyone in business is staying ahead. How else can you enhance in sales, marketing and management strategies. Having a Business Coach isn’t a luxury, it is a necessity your business must have.
A consultant will tell you the answers to your questions and even do some of the work. A coach will lead you to personally discover the answers. For long term personal development a coach will increase your business skills and enhance your business.
As a personal trainer, you know if your client has done their ‘homework’ between sessions. You can see it in their performance.
Accountability is one of the greatest strengths of working with any coach. A business coach helps you set the goals to drive your strategies and then checks in with you to ensure you will achieve your goals.
In business, we often look at ourselves and our performance unrealistically. It can difficult to get an objective answer from yourself about your business, your Business Coach will always tell you the truth, even if you don’t want to hear it.
- A Coach can help you fly above your business, so evaluate how it really going.
- A Coach will make you focus on the great game of business: determine your long-term strategies and plan the journey.
- A Coach will have candour – tell you the way it is.
- A Coach will listen.
- A Coach will help you systemise your business that will allow your business to function more efficiently and make more profit.
- A Coach will be help you with your marketing manager, sales and personal development. They will be your confidant, your business mentor and your friend.
You may be able to pay the bills and even take your wage from your business without the help of a Coach. It is almost impossible to thrive…
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.