Humanising Your Social Media Efforts
Social media branding must be focused on people. ‘Humanising’ your brand is the golden rule of social media, because humans connect with humans, not logos.
Traditional marketing has always approached branding as a way to control the message. It’s crucial for a brand to provide access to its personalities in some capacity because logos have zero ability to socialise.
Controlled messages are distrusted in a world where social media can expose them so quickly. Revealing the people behind your brand builds trust. Trust is the first step to building loyalty.
When putting together a social media campaign, or evaluating it, you shouldn’t worry so much about generating tons of leads or followers, or about making money from it. It’s about using social media to address the problems of your target audience, to build the brand and to build those relationships.
Essentially, social media is another marketing tool, yes. But, social media is also a marketing tool with a human expectation. People expect another person is composing those tweets and putting those status updates together. If all you’re doing is marketing, then you’re not doing it right.
Source: Business Insider http://read.bi/X8N9Nx
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.