Kimberley Lee Shares 5 Ways To Promote Your Brand And Business
Last week we were lucky enough to have Kimberley Lee from BRAND PR SOCIAL present a webinar for us on 5 Ways To Promote Your Brand And Business!
Here are my top takeaways from the session:
- Do a health check on your website:
- Does the look and feel represent your brand?
- Is it mobile responsive?
- Is it easy to find contact info and
- What can you learn from the back end data?
- Know what your brand is all about and what you stand for.
- Have a ‘thing’ and be known for it.
- Be active in your community, get to know local businesses, take a genuine interest, be known, be seen, be thought of when people are looking for your services and products.
- Consider: how do you want to connect with your community on social media and how do they want to connect with you.
- How can you collaborate with influencers to help gain exposure and lend their brands and profile to your business
In this pre-recorded webinar Kimberley explores:
- Raising the profile of your business and personal brand
- The value of being an active part of your local community
- Why it’s important to have an online presence, starting with a website
- Social Media: some of the many opportunities for exposure and business growth
- Influencer outreach: what this means, how it can help, getting started
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.