Top Tips From Christine Thalwitz On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast from Christine Thalwitz:
No one should be anonymous in your facility – Christine Thalwitz
Before embarking on a charity campaign, ensure the campaign part of your company’s core values. Does it resonate with your audience, is there an organic tie in? – Christine Thalwitz
And Christine’s top tips are:
- It’s important to see the gym through our customers eyes, take the time to understand what are their fears when first considering joining a gym.
- Take every aspect into account, from bathrooms to bath towels, layout to music and website design its essential to truly understand what your customer wants – build the club from outside in.
- Before embarking on a charity campaign, ensure the campaign part of your company’s core values. Does it resonate with your audience, is there an organic tie in?
- Consider, is this partnership going to stand out in your marketplace? Make sure you pick a great partner, a great charity, tell stories, get actively involved in the charity you are supporting (Christine gave the great examples of staff volunteering in kids book readings and helping out at the local food bank).
Listen to Christine's Podcast Now
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.