Posts Tagged ‘members’
What the Super Bowl Ads Get Right (and Wrong) for Gym Marketing
I love Super Bowl ads but here are three things most gym owners forget when they admire them.
Read MoreWhy Community Is the Real Competitive Advantage for Gyms in 2026
If your gym closed tomorrow, what would your members actually miss? The equipment? The timetable? The convenience? Or the people and how they feel when they walk in?
Read MoreWhat if December isn’t the best time to celebrate?
But it also got me thinking, is December really the best month to celebrate business success?
Read MoreIt’s Not What You Say To Close Sales. It’s This.
Did your parents ever say to you, “It’s not what you say — it’s how you say it.” Turns out, they were right.
Read MoreUsing AI Is Not Cheating
When did we decide that using tools made us less of a leader?
Read MoreMicro-Communities Are The Key For Referrals & Retention
Trust is a funny thing in business. It takes years to build and as we have seen globally one moment to lose.
Read MoreYour smartest move for 2026 isn’t adding, it’s subtracting
We’re wired to grow by doing more. More ideas. More offerings. More projects. But every “more” comes with a cost — time, energy, money, attention.
Read MoreWhy You Must Know How Your Team Is Wired
I watched two people respond to the same situation recently – and it reminded me how invisible team dynamics can be. One person jumped straight into solution mode. The other shut down completely. Same situation. Totally different reactions.
Read MoreWhat a Sharp Haircut Taught Me About Customer Loyalty
This week I tried a brand new barber. Cut-throat razor on the edges. Clippers for the stray hairs (why do they multiply as we age?). Hair dryer, product, the works.
Read MoreSell Without Sounding Salesy
When you genuinely believe your membership or PT can change someone’s life, you’re not “closing a deal”, you are opening a life change for the person in front of you.
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