Aussie Brands on Facebook
I read a great blog post last month sharing insights into Facebook and Aussie brands! Carly made these great points for any size business to consider:
What practices produced the best engagement results?
- Posting 2–4 times per week
- Posts involving a question, product/company information or competitions or those designed for pure engagement (e.g. ‘Have a great weekend!’)
- Posts that involved a charity, posts that specifically asked for fans to like or comment on the post, posts that asked for feedback and those that were personalised by the inclusion of the poster’s name
- Posts posted during work hours
- Shorter posts (1–3 lines)
- Larger community size (no-brainer)
Source: The Social Skinny http://bit.ly/p1Ns1K
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.