Education and News For The Fitness Industry

You Can Join The REX Community & Take Your Gym Business To The Next Level

By JT | April 20, 2023

Yeah, yeah I know . . . you hear this all the time! But at REX we don’t talk about the next level being just membership numbers, we focus on your entire business from operations to strategy to leadership going up to the next level.

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Rapid Growth for ISSA

By JT | April 14, 2023

ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures.

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AUSactive National Awards 2023 Now Open!

By Barrie Elvish | April 13, 2023

Warm up those fingers, get your keyboards ready, it’s time to start your entry submission for the  AUSactive National Awards Program 2023 with entries now open!  

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ChatGPT Will Be The End of Personal Trainers Who Are Awesome Programmers

By JT | April 13, 2023

Right before our eyes we are seeing a metamorphosis of personal trainers.  For all the trainers who have a marketing message that they can program to help clients lose 5kg, run a marathon or even just touch their toes you will be out of business in less than a year!

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What Is Happening With Group Fitness?

By JT | March 31, 2023

Jenn Kuehn talks to us about the top trends and benchmarks in group fitness.

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Blue Fitness Part 3 | Naming A Successful Company in the Fitness Industry

By JT | March 30, 2023

Where did the name Blue Fitness come from?

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Mystery Shop Your Own Studio’s Classes

By Vanessa Leone | March 27, 2023

“Mystery shopping” your own classes isn’t a new idea or revolutionary. In my experience, it is necessary to be able to maintain a high quality of class delivery, excellence and experience in all aspects of your fitness business.

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AusFitness Industry Returns, 28-29 April, ICC Sydney

By JT | March 27, 2023

The wait is almost over for fitness professionals as Sydney is set to host AusFitness Industry 2023 at the ICC Sydney from April 28.

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Fitness Trends & Opportunities for an Industry Reimagined

By JT | March 24, 2023

Anthony shared some interesting stats about the wellness industry. Anthony believes the industry is looking healthy, although it depends on sector and modality. He also believes the future of the industry will be focused on a holistic approach to wellness, health, and fitness. 

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Position Vacant For An Assistant Health Club Manager at Fernwood Hornsby

By JT | March 22, 2023

This is a permanent full-time position, working alongside the Club Coordinator and reporting directly to the Franchisee.  You’ll drive & lead the sales team to achieve targets and build relationships in the community.

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The Value Proposition For Being A Warrior

By JT | March 17, 2023

Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place. WARRIOR could be the ‘edgy’ programming to help your health club reinvent itself, all while being license free.

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REX Roundtables, Fitness Businesses & ChatGPT

By JT | March 16, 2023

As I finish the first round of REX Roundtables for 2023 (4 in Australia and 3 in the US) the biggest takeaway by far has been the capabilities of ChatGPT.

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The Power Of Scarcity In Marketing

By JT | March 10, 2023

Scarcity is a powerful influence factor, and it can be used in marketing to drive sales and create excitement. Scarcity is not just about emails saying sell out fast or buy now.

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Do You Need Leads For Your Fitness Business? Think Again!

By JT | March 9, 2023

It was phenomenal last month, where I got to chair 3 REX Roundtables in the US and we had MASSIVE business break throughs.

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Mystery Shop Reveal: Saturday Vs Weekday

By Lisa Lord | March 8, 2023

A staggering 95% of Mystery Shop Call Evaluations that were carried out on a Saturday had disappointing results for our clients.

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