In Your Fitness Business Marketing, Anchor Powerful Starts And Ends
If the old brain can anchor a situation with a strong point at the start and the end, it will not seek to use energy to contain information in the middle.
Learnings From Lindsey Rainwater On The Fitness Business Podcast
Last week I spoke with Lindsey Rainwater about unlocking a career for professional women in fitness.
“I Want To Build An Avatar. Where Do I Start?”
The two most common questions I receive are: 1) Where do I start when building an avatar and 2) If I target that customer, what about everyone else?
#JTInTheRaw Show 61: Getting Referrals in Your Fitness Business
Welcome to #JTInTheRaw show 61 live from Melbourne today! I am about an hour away from delivering the keynote for the YMCA conference today … and I’m pumped up for it!
To Attract Prospects To Your Gym Or Personal Training Drop The Jargon
The old brain is not qualified to process written language or the use of words, especially complicated ones and jargon.
Learnings From Terry Hawkins On The Fitness Business Podcast
Last week I spoke with Terry Hawkins about how to embrace change in your career and life.
The Lifeblood Of Your PT Business
Something that all clubs need to consider is, what is the best way to manage our non-clients to make sure they stay motivated, see results, and have an opportunity to opt into a personal training program?
Contrast Marketing Is Critical For Your Fitness Business
The old brain is sensitive to clear contrast.
#JTInTheRaw Show 60: Your Fitness Business Doesn’t Have To Be Big
Welcome to #JTInTheRaw show 60 where I chew the thin on business and share my battle wounds in business so you don’t make the same mistakes as me! And boy I have made a few!
Position Vacant For A Club Manager At Anytime Fitness, Bondi Junction NSW
Are you a sales gun with a passion for the health and fitness industry? If so, this is an opportunity not to be missed!
Position Vacant For A QLD Sales Manager at Precor
We are currently seeking a highly motivated, passionate Sales Manager to represent our Precor brand as one in this highly autonomous, dynamic and challenging role servicing our Queensland customer base.
Learnings From Shannon Fable On The Fitness Business Podcast
Last week I spoke with Shannon Fable about how to grow, lead and inspire your group fitness team.
Fitness Australia receives Award for best peak industry association in communications and marketing
Bill Moore, CEO of Fitness Australia shared his enthusiasm upon receiving the award. “I’m thrilled about Fitness Australia receiving this recognition for progressive, consistent and credible marketing and communications.”
Self-Centred Marketing To The Old Brain For Your Fitness Business
The old brain is responsive to anything pertaining to self. Think the old brain is the centre of “ME” with no patience or empathy for anything that does not immediately concern its own wellbeing and survival.
#JTInTheRaw Show 59: The Australian Fitness Industry Is Killing Itself
Welcome to #JTInTheRaw show 59 where I chew the thin on business. I’m no expert in business but I have plenty of war wounds from trying and failing. And #JTInTheRaw allows me to share my learnings so you have a better business.