Education and News For The Fitness Industry
Blue Fitness Part 3 | Naming A Successful Company in the Fitness Industry
Where did the name Blue Fitness come from?
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Mystery Shop Your Own Studio’s Classes
“Mystery shopping” your own classes isn’t a new idea or revolutionary. In my experience, it is necessary to be able to maintain a high quality of class delivery, excellence and experience in all aspects of your fitness business.
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AusFitness Industry Returns, 28-29 April, ICC Sydney
The wait is almost over for fitness professionals as Sydney is set to host AusFitness Industry 2023 at the ICC Sydney from April 28.
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Fitness Trends & Opportunities for an Industry Reimagined
Anthony shared some interesting stats about the wellness industry. Anthony believes the industry is looking healthy, although it depends on sector and modality. He also believes the future of the industry will be focused on a holistic approach to wellness, health, and fitness.
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Position Vacant For An Assistant Health Club Manager at Fernwood Hornsby
This is a permanent full-time position, working alongside the Club Coordinator and reporting directly to the Franchisee. You’ll drive & lead the sales team to achieve targets and build relationships in the community.
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The Value Proposition For Being A Warrior
Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place. WARRIOR could be the ‘edgy’ programming to help your health club reinvent itself, all while being license free.
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REX Roundtables, Fitness Businesses & ChatGPT
As I finish the first round of REX Roundtables for 2023 (4 in Australia and 3 in the US) the biggest takeaway by far has been the capabilities of ChatGPT.
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The Power Of Scarcity In Marketing
Scarcity is a powerful influence factor, and it can be used in marketing to drive sales and create excitement. Scarcity is not just about emails saying sell out fast or buy now.
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Do You Need Leads For Your Fitness Business? Think Again!
It was phenomenal last month, where I got to chair 3 REX Roundtables in the US and we had MASSIVE business break throughs.
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Mystery Shop Reveal: Saturday Vs Weekday
A staggering 95% of Mystery Shop Call Evaluations that were carried out on a Saturday had disappointing results for our clients.
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The Gateway To Persuasive Sales Conversations
Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations.
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A Bucket List Tick After Going To The Cooper Institute in Dallas
Last month I ran a REX Roundtable for fitness industry suppliers at the Cooper Institute. For 2 days we immersed ourselves in business in the meeting room and outside we explored the world renowned campus.
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Blue Fitness Part 2 | Sacrifices and Secrets To Starting a Successful Fitness Business
The house was sold to purchase stock and take a lease on a commercial premises to get going and established.
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Augie’s Quest Founder, beloved leader and ALS champion, Augie Nieto Dies at Age 65
With deep sadness, Augie’s Quest shares the news that its founder, beloved leader and ALS champion, Augie Nieto, died, surrounded by his family on February 22, 2023, just seven days past his 65th Birthday.
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Myzone Continues To Increase Member Engagement & Retention In 2023
Myzone is an app that helps people track their wellness and fitness goals. It uses a simple zone-like format to communicate users’ progress, with the World Health Organization’s standards for heart rate and points used as a basis.
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