Education and News For The Fitness Industry

OH! Magazine Enables Clubs to Focus on What They’re Good At! [Sponsored Post]

By Analee Matthews | September 3, 2014

OH! Magazine is the member retention tool that enables clubs to focus on what they’re good at.

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You Can WIN Lunch With Seth Godin

By JT | September 2, 2014

Thursday 11th September is a sold out lunch in Sydney with Seth Godin.  Why wouldn’t it be sold out . . . Seth Godin is one of the world’s greatest influencers. He’s inspired millions across the globe with his vision on leadership and challenging the way we live. He’s the founder of Squidoo.com and has written 17…

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Start with Why by Simon Sinek

By JT | August 29, 2014

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

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Gym Marketing – Effective Gym Marketing Is About Them Not You

By JT | August 28, 2014

You should have at least twice as many you’s and your’s as I’s and mines and your company’s name. A ratio of four to one should be your target.



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Turning Ideas into Actions – Business Tips for Personal Trainers

By Chantal Brodrick | August 27, 2014

Turning ideas into actions has got to be one of the most challenging and defining tasks of a business owner. Its also what separates the good from the great.

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Why Pride Matters More Than Money: The Power of the World’s Greatest Motivational Force by Jon Katzenbach

By JT | August 22, 2014

The book that turns our understanding of motivation on its head . . . and shows why most companies get it wrong.

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Fitness Club Marketing – Fitness Club Marketing Ideas

By JT | August 21, 2014

At a recent Industry Leaders Roundtable Meeting, I had a club owner tell me their traditional marketing was no-longer working. He told me that he would advertise in the local paper for 3 or 4 weeks and then take a break.



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Boot camp

Start up a knock-out Boot Camp!

By Chantal Brodrick | August 19, 2014

I was recently chatting to a personal trainer who was keen to start up a Boot Camp. He had tried once before but without much success, so it was essential that second time round he put all the right steps in place before getting started.

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First break all the rules

First, Break All The Rules by Marcus Buckingham and Curt Coffman

By JT | August 15, 2014

The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals.

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Why You Should Vote For Me As a Fitness Australia Director: Tracie Edmondson

By JT | August 12, 2014

Tracie is currently working as the General Manager – Brand, Marketing and Communications for Elite Personal Training at Cronulla, after four years as Public Affairs Manager with the National Rugby League (NRL).

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Love ‘em or Lose ‘em by Beverly Kaye

By JT | August 8, 2014

With replacement costs high and start-up time critical, employee retention is more valuable than ever.

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Why You Should Vote For Me As a Fitness Australia Director: Michael Jordan

By JT | August 7, 2014

The nominations are out for the Fitness Australia Board of Directors this year and I would really appreciate your vote.

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Sponsored Blog: New Ways To Increase Your Sales Quickly

By JT | August 6, 2014

Here is your chance to learn how our new “One Chance Selling” Program will have any of your staff create a happy “Member in 15 Minutes.”

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Privileged To Be Part Of The IHRSA Institute

By JT | August 4, 2014

Do you ever pinch yourself to make sure life is real? This morning I was beating jet lag and running though the sites of Washington DC, USA and thinking how lucky I am!

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Why You Should Vote For Me As a Fitness Australia Director: David Morgan

By JT | August 4, 2014

I wanted to write to you personally to seek your support in the upcoming election of Fitness Australia’s Board of Directors. As you may be aware, as a registered business, you are able to cast a vote for the aforementioned.

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