Education and News For The Fitness Industry

The Encouragement Index by Barry Pozner and Jim Kouzes

By JT | August 1, 2014

Expanding on the “Encouraging the Heart” segment of their bestselling The Leadership Challenge, Jim Kouzes and Barry Posner have now devised The Encouragement Index, a 21-item survey that measures how frequently a leader engages in encouraging behavior.

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Gym Membership Sales – Gym Membership Sales & Secret of Getting Referrals

By JT | July 31, 2014

I read a great article from Jeffrey Gitomer and he asked why are we “asking” read begging for a referral? Second of all, why are you asking when you haven’t earned anything?



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Communication Tips for Personal Trainers

By Chantal Brodrick | July 30, 2014

We all know how important it is to make a good first impression in business, but believe it or not, that impression is often made before a potential client even lays eyes on you.

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Encouraging the Heart Workbook

By JT | July 25, 2014

Getting things done in today’s workplace is hard work. The climb to the top is demanding and long. Employees become exhausted, frustrated, and sometime entirely disenchanted. Often, they are tempted to simply give up.

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Gym Marketing Advertising – Getting Ads Right In Your Gym Marketing

By JT | July 24, 2014

In the time poor world we now live in, people don’t read ads . . . they scan them.

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RIP Jack O’Brien from Fitness First Carlingford | MH17

By JT | July 23, 2014

At 44 years of age, I am 5’6” and bullet proof. Nothing can take me down. In deed, nothing could take me down when I was 25. I am guessing that is what Jack O’Brien was thinking a week ago.

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Personal Training Business Admin Tip: Managing Paperwork

By Chantal Brodrick | July 23, 2014

The start of each month is a great time to get on top of your paperwork and admin.

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Mystery Shopping Helps Anytime Fitness, Shape Their Staff Training

By JT | July 22, 2014

Last month, Active Management secured an important Anytime Fitness contract to help improve their clubs’ sales processes, using Mystery Shopping.

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Encouraging the Heart –A Leaders’ Guide to Encouraging and Recognizing Others by Jim Kouzes and Barry Pozner

By JT | July 18, 2014

All too often, simple acts of human kindness are often overlooked and under utilised by people in leadership roles.

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Gym Marketing Tips – Successful Blog Posts

By JT | July 17, 2014

Blogging is outstanding way to build your credibility. This could be a s a person of influence or an expert.

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Personal Training Business Marketing Tip: Why Social Media? Part 3

By Chantal Brodrick | July 16, 2014

Lets finish the countdown and check out the final 3 reasons that ‘growingmoney.com’ identified for why companies use Social Media.

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Network Invites Professional Trainers To Go For It With fitnessU And Be Paid For Their Expertise

By JT | July 15, 2014

fitnessU is a new brand of fitness education, backed by 25+ years of industry leadership, experience and innovation from the fitness industry’s leading membership organisation, Australian Fitness Network.

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1501 Ways to Reward Employees by Bob Nelson

By JT | July 11, 2014

Today more than ever, businesses need fresh ideas to nurture talent and retain employees—enter 1,501 Ways to Reward Employees.

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Email Marketing For Gyms – Email Marketing Ideas For Gyms & Fitness

By JT | July 10, 2014

Email marketing is a powerful tool for gyms, fitness clubs and personal trainers, if you get it right.

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Personal Training Business Marketing Tip: Why Social Media? Part 2

By Chantal Brodrick | July 9, 2014

Last week we covered off the first 4 reasons that ‘growingmoney.com’ identified why companies use Social Media, now lets check out reasons 5, 6 and 7!

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