Education and News For The Fitness Industry
Want To Own Your Own PT Studio?
On behalf of the current owner, we have been asked to source genuine purchasers for a PT studio in Melbourne.
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Empowerment Takes More Than a Minute Paperback by Ken Blanchard
Empowerment is not about giving power to people but releasing the power people already have. So say the authors of Empowerment Takes More Than a Minute.
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Gym Marketing – Why People Don’t Join Gyms
Thanks to studies completed by IHRSA we know people are not interested in joining gyms owing to:
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Personal Training Business Marketing Tip: Why Social Media?
According to GrowingMoney.com, there are 10 key reasons companies use Social Media.
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If You Want It Done Right, You Don’t Have to Do It Yourself!: The Power of Effective Delegation by Donna M Genet
In this delightful, quick-to-read, business-management allegory, Donna M. Genett, Ph.D., uses an entertaining narrative about identical cousins, James and Jones, to introduce her successful six-step program for effective delegation.
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Gym Membership Sales – Mystery Shopping Your Gym Membership
We don’t know what we don’t know. So to help you have a better understanding around how the phone is answered or people are treated when they enquire at your front desk, then consider mystery shopping.
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Personal Training Business Marketing Tip: Low Cost Options
When it comes to marketing your business, relevant and low-cost options may be closer than you think!
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Members want more fitness classes
The fitness industry survey team is running the annual survey of clubs and members in Australia and New Zealand. This year we have also included Singapore, Malaysia and Hong Kong.
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Have You Any Idea What Happens When Someone Calls Or Visits Your Club?
Save 10% on an Introduction To Mystery Shopping Package
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Sacred Cows Make the Best Burgers: Developing Change-Driving People and Organizations by Robert Kriege
Sacred cows are outdated and costly business practices such as the reports that are never read or a slow-down of innovative ideas.
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OH! Magazine’s June issue is out now!
OH! Magazine is the cheapest member retention tool around (free!). Read the June issue here and then SEND to your members as your own inhouse magazine. FOR FREE! Or pay to customise/rebrand it and really make it your own.
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Gym Marketing – What Should My Gym Marketing Budget Be?
Great video for gyms and fitness centres on marketing & retention ideas and tips.
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Personal Training Business Marketing Tip: Mind Mapping
Lets talk Big Ideas! To keep at the top of your game and keep your clients coming back for more, it’s important to make sure you regularly come up with new offers, promotions, competitions and challenges!
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Reengineering the Corporation: A Manifesto for Business Revolution by Michael Hammer
The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements.
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Gym Marketing – Key Questions To Ask About Your Gym Marketing
Great video for gyms and fitness centres on marketing & retention ideas and tips.
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