Blog - Active Management

Fitness Marketing Tip Old Brain – Part 3

By JT | February 6, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

Summer Is a Great Time To Focus on Abs in Your Advertising

By JT | February 3, 2014

Here are two great examples of advertising from Forms Total Gym to inspire people to get into the gym.

Personal Training Business Admin Tip: SWOT

By JT | January 31, 2014

When was the last time you did a SWOT analysis of your business?

Fitness Marketing Tip Old Brain – Part 2

By JT | January 30, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

Energy Fitness Great Guerilla Marketing Campaign

By JT | January 27, 2014

Just love the concept and more importantly, I love the results!

I Disliked The Fitness First Logo Anyway

By JT | January 24, 2014

This week has been a massive week for one of Australia’s (indeed the world’s) largest chain of health clubs – new logo, colours, club launches and celebrities.

Personal Training Business Communication Tip: Asking Questions

By JT | January 24, 2014

Have you ever considered conducting a survey as a means of meeting new customers?

Fitness Marketing Tip Old Brain – Part 1

By JT | January 23, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

How To Use Gym Equipment. A great lesson.

By JT | January 21, 2014

In a month when gyms are inundated with people wanting to join to achieve their New Years Resolution, don’t assume they know what they are doing.

Fitness Company Goes Skinny

By JT | January 20, 2014

If we assume everyone who wants to join a gym wants to get skinny then these subtle ads may just work.

Health Check your Personal Training Business

By JT | January 17, 2014

As personal trainers we support and guide our clients to improve their health and wellbeing. We monitor their results and encourage them to have regular health check ups.