Education and News For The Fitness Industry

Industry Leaders Roundtable

Seize this rare opportunity to #enhance your PT business… and life!

By JT | May 29, 2014

A rare opportunity now exists for you to join the Personal Trainers Industry Leaders Roundtable.

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Personal Training Business Communication Tip: Being ‘Old Fashioned’

By Chantal Brodrick | May 28, 2014

Being old fashioned isn’t always a bad thing. Yes its essential to have an Online presence and be aware of digital marketing trends.

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How To Find Great Staff Is Easy

By JT | May 27, 2014

The first step to finding great staff is to have a system that you follow from the advertisement to the interview. This will help with your consistency and allow you to compare applicants.

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Body Coach Before & After Fail

By JT | May 26, 2014

Blogs are all about opinion and we’d love to be proven wrong but we just feel this advertising piece fails.

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Walk The Talk by Eric Harvey

By JT | May 23, 2014

Walk the Talk is the very essence of character and integrity for both individuals and organisations. The book reminds us that:

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Gym Marketing Tips – Group Training & Personal Training For Member Retention

By JT | May 22, 2014

Gym Marketing Tips – Great video for gyms and fitness centres on marketing & retention ideas and tips.

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Personal Training Business Client Relationship Tip: Connecting with clients

By Chantal Brodrick | May 21, 2014

Building a relationship with your client is one of the most important roles of being a Personal Trainer.

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Gold’s Gym & Rapid Results Go Pear Shaped

By JT | May 19, 2014

Two companies using the same concept and yet we think Gold’s Gym pulls this off better with better colours and pear shape.

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Leadership Is An Art by Max De Pree, Review

By JT | May 16, 2014

Leadership is an Art has long been a must-read not only within the business community but also in professions ranging from academia to medical practices, to the political arena.

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Gym Membership Retention – Importance of Gym Staff Retention

By JT | May 15, 2014

Gym Membership Retention – Great video for gyms and fitness centres on marketing & retention ideas and tips.

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Personal Training Business Admin Tip: Customer Relationship Management

By Chantal Brodrick | May 14, 2014

How organised are you? Do you keep your client information on an excel spreadsheet? In an online system? or just scribbled on their original pre-ex forms and shoved into a ring binder?

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Gold’s Gym Shows Taking Banners To A New Level

By JT | May 12, 2014

We have no idea how they did it but this is super cool . . .

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Leadership Matters: Unleashing the Power of Paradox by Thomas E. Cronin Review

By JT | May 9, 2014

Exceptional leaders can guide us through bursts of energy and activity that fundamentally alter the status quo. But other leaders guide us quietly, and still others lead as followers or as students, citizens, and foot soldiers from every walk of life.

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Health Club Retention – Will New Equipment Improve Member Retention

By JT | May 8, 2014

Health Club Retention – Will New Equipment Improve Member Retention

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Personal Training Business Sales Tip: Word of Mouth

By Chantal Brodrick | May 7, 2014

Sir Richard Branson said this about promoting a business “Using yourself to get out and talk about it, is a lot cheaper and more effective than a lot of advertising”.

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