Education and News For The Fitness Industry

Health Club Retention – Will New Equipment Improve Member Retention

By JT | May 8, 2014

Health Club Retention – Will New Equipment Improve Member Retention

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Personal Training Business Sales Tip: Word of Mouth

By Chantal Brodrick | May 7, 2014

Sir Richard Branson said this about promoting a business “Using yourself to get out and talk about it, is a lot cheaper and more effective than a lot of advertising”.

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Gold Members… Get Set To #ENHANCE Your Business Success!

By JT | May 6, 2014

Your Gold Membership with the Exercise Association of New Zealand just got even better, thanks to a newly formed partnership with Active Management.

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Sponsored Blog: A Solid Regimen for Financial Fitness

By JT | May 6, 2014

Your business focuses on creating health and fitness for individuals and groups. But have you stopped and considered “Is my business financially fit?”

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Powerhouse Gym Banner Not As Effective

By JT | May 5, 2014

Last week we shared two campaigns from Powerhouse Gyms

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The Leadership Challenge by Jim Kouzes and Barry Pozner Review

By JT | May 2, 2014

For more than 25 years, The Leadership Challenge has been the most trusted source on becoming a better leader, selling more than 2 million copies in over 20 languages since its first publication.

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Fitness Marketing Ideas – Simple Fitness Marketing Idea For Personal Trainers

By JT | May 1, 2014

Fitness Marketing Ideas – Simple Fitness Marketing Idea For Personal Trainers

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Powerhouse Gym Banner Is Outstanding

By JT | April 28, 2014

You have to love the fun element in this campaign.

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Fitness Membership Marketing – Developing Right Fitness Programs For Members

By JT | April 24, 2014

Fitness Membership Marketing – Developing Right Fitness Programs For Member.

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Happy Birthday for April!

By JT | April 24, 2014

Happy Birthday to all our Active friends that celebrate their birthday in March!

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Gold’s Gym Have Fat Free Donuts

By JT | April 21, 2014

Well done Gold’s! This is clever, witty and has cut through.

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#Filex2014 Active Management Winners For Joining The #Enhance Movement

By JT | April 17, 2014

Congrats to everyone who won at #Filex2014

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Gym Marketing – Customer Service As Part Of Your Gym Marketing

By JT | April 17, 2014

Great video for gyms and fitness centres on marketing ideas and tips.

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#Filex2014 Wrap: Learning Is Great AND Networking is Awesome

By JT | April 16, 2014

I have never missed Filex as a delegate or speaker, so that’s 20 years straight!

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#Filex2014 Wrap: Day 3 And In A Blink It Was All Over!

By JT | April 15, 2014

More winners started the day with the amazing Nardia Norman announced as Personal Trainer of the Year and Paul Brown the Presenter of the Year.

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